The Art of
Automotive Restoration
Distinguished Service Since 1991
Icon Rocklear: Surface Protection Redefined
Icon Rocklear represents the pinnacle of surface coating technology, setting new standards in strength, longevity, and durability. This innovative product offers exceptional impact resistance and weather resilience, maintaining its protective properties and appearance for years beyond traditional coatings.
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This exclusive solution takes vehicle paint protection to a level never achieved before in the automotive industry. Unlike ceramic coating or paint protection film, Icon Rocklear combines the best of both worlds without any of the drawbacks. The best part? You get superior performance without the premium price tag of PPF, saving you money while keeping your car looking flawless.
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With its unrivaled performance capabilities, Icon Rocklear transforms how surfaces are protected and preserved, standing as the industry benchmark for excellence in coating technology. Currently available in San Diego, this true game-changer allows you to elevate your car's protection and appearance with a product that's as innovative as it is affordable. Because nothing compares to Icon Rocklear.
Our
Story
Get to Know Us
Helmut Pfeiffer – Owner
Serving San Diego since 1991, I am proud to offer top-quality auto reconditioning services with a personal touch. With over three decades of experience, I have built lasting relationships with individual clients and auto dealerships—some of whom I still have the privilege of serving since the beginning of my professional career.
What sets Surfside Reconditioning apart is my hands-on approach. I personally handle every vehicle, ensuring meticulous attention to detail and the highest level of quality control. By choosing not to expand with employees or a larger shop, I can guarantee that each customer receives the same expert craftsmanship and care that has defined my business for over 30 years.
Throughout my career, I’ve also enjoyed mentoring and training technicians, many of whom have gone on to build successful careers in the auto reconditioning industry.
Beyond my professional life, I’m a proud husband and father to two wonderful daughters. My family’s support and values of integrity and dedication are reflected in my work. Seeing the satisfaction and happiness on my customers’ faces when their vehicle looks its best is what drives me every day.
When you choose Surfside Reconditioning, you’re not just getting a service—you’re getting a commitment to excellence, reliability, and a personal touch that stands the test of time.